Recently, Facebook took heat for a little “experiment” they conducted at the beginning of the year. They served ads that were considered to be positive or negative to 700,000 FB members to see how it affected their postings. As my friend Mary’s mom used to say — You shouldn’t have done that (and in this case, we’ll complete the sentence with “Facebook”).
Why? Because Facebook didn’t ask permission. They just did it.
However, now that’s clear, what they learned and even published is important and supported by research that’s been done time and again. It’s also validated by experience, when we pay attention.
Here’s what the experience part might look like: Read more